Digital properties are essential for connecting with members and donors to drive enrollment, engagement, and retention. When we collaborate using our collective brand, talent and resources—we can better serve, strengthen and respond to our diverse communities with mission-driven work.
Through collaboration, focus, planning and commitment, YMCAs can better serve our mission by:
Exceeding customer expectations
Retain existing customers and engage new ones with stellar digital experiences
Saving money and time
More efficient digital experience creation, which allows more to be invested in programs that serve our communities
Increasing operational efficiency
Reduced duplication of effort by tapping into talents and insights from across the movement
By The Numbers
76 YMCA associations are live on Open Y
169 YMCA associations are live, committed, or evaluating
Of Y Members
40% of all YMCA members in the USA will be served using Open Y
Learn About It
If you’re wondering what Open Y is all about, and whether it makes sense for your organization—this is a good place to get an introductory overview.
Open Y is home to hundreds of features that are always improving. As a participant you have access to the latest and greatest in web experiences from across the movement, backed by years of collective research, learning and data.