YMCA360.org and resources during Coronavirus


As Ys around the world work alongside local governments and organizations during the pandemic, YMCA 360, the CMO Basecamp group, and the Open Y community are supporting each other with an amazing show of abundance and goodwill.  


The YMCA 360 website is live with 60 on-demand exercise classes and more on the way! Special thanks to the Greater Wichita YMCA, YMCA 360 Founders and Leadership team for making this fabulous community resource available so quickly. 

Resources for your websites and emails 

If you have created a landing page on your site or are using the YMCA 360 YouTube channel, please link to the YMCA 360 website

UTM code information for your website:

  • medium: referral

  • source: association name

  • if linking from multiple assets, utm content: channel i.e. email, app

Marketing resources for Y360: includes a toolkit containing images and copy for email, social, web and press releases.

YMCA 360 Founders and Leadership team: 

  • Greater Wichita YMCA

  • YMCA of Charlotte

  • YMCA of the Greater Twin Cities

  • YMCA of Houston

  • YMCA of Pierce & Kitsap Counties

  • Open Y

  • 4th Box (Y innovation team)

  • FiveJars (Open Y agency partner)

Other Resources 

  • Website alerts: Remember to keep updating your customers on your Y's response to COVID-19. See examples from Brandywine, Twin Cities, and Seattle.

  • CMO Basecamp: The communication tool Alonda and the CMO leadership team set up has never been more valuable. Design assets, member messaging and team protocols are being shared daily. 

  • Virtual support via Slack: Access to round-the-clock technical advice thanks to our distributed Open Y team, community, and partners. 

The Open Y team and many community members are accustomed to working remotely and we're here to help if you need anything. Please share these resources with anyone who might benefit and contact us if you have questions.

Stay safe, and thanks for all you do.

Your Open Y Team