October 22-23, 2019

Please join us at the Gaylord Opryland Resort in Nashville, Tennesee. This two-day event will be filled with opportunities to connect, learn, and share about our collective efforts.

Register Now
Open Y Summit

Event Details

There's no place you'll rather be than in good ole Nashville, Tennessee!

Dates & Location

The 2019 Open Y Summit will take place on Tuesday, October 22 and Wednesday, October 23 at the Gaylord Opryland Resort & Convention Center.

Gaylord Opryland Resort & Convention Center
2800 Opryland Drive
Nashville, TN 37214
Phone: (615)889-1000

Schedule

The 2019 Open Y Summit includes tracks for YMCAs who are evaluating the Open Y platform and for those already committed to it.

Tuesday, October 22
8am–4:45pm CDT: Summit
8am–5pm CDT: Exhibitors in the Collaboration Room
6:30-9:30pm CDT: Evening event at The George Jones

Wednesday, October 23
8:30am–12pm CDT: Summit
8:30am–12pm CDT: Exhibitors in the Collaboration Room
12–4pm CDT: Y and partner working sessions

Accommodations

Reserve your room today at the Gaylord Opryland Resort and Convention Center. The Summit's block rate is $219/night, plus taxes and fees.

The resort runs an airport shuttle service for $35 round trip. Self-parking is $32. Tickets are available for shuttles to downtown Nashville.

Reserve now

Summit Agenda

Be impressed and amazed in two short days.

Day 1: October 22

Tuesday (8am - 4:45pm CDT)

  • 8am – 5pm: Exhibitors in the Collaboration Room
  • 8am - Registration
  • 8:30am - Intro & welcome
  • 8:45am - Presenting sponsor remarks by Daxko
  • 9:15am - Event opening: Dan Dummermuth (CEO, Middle Tennessee)
  • 9:45am - Open Y opening: State-of-the-state, product roadmap & Q/A session
  • 10:45am - Break / networking
  • 11:00am - Content planning: Middle Tennessee's Thrive
  • 11:30am - Facilitated discussion: Asset Sharing / DAM
  • 12:00pm - Lunch
  • 1:15pm - Track 1 & Track 2 seminars (see Track details)
  • 4:15pm - E-mail marketing best practices & automation
  • 6:30-9:30pm: Evening event at The George Jones

Track Details (Day 1)

Track 1: YMCA associations new to Open Y

  • 1:15pm - Open Y building blocks & basics
  • 2:00pm - Break / networking
  • 2:15pm - Top 10 features of Open Y
  • 3:15pm - Panel discussion: RFP, budgeting and launch lessons


Track 2: YMCAs already using Open Y

  • 1:15pm - A/B testing with Google Optimize
  • 2:00pm - Break / networking
  • 2:15pm - Open Y upgrades: When to upgrade, avoiding pitfalls, and reducing costs
  • 3:15pm - Customer-driven experience: Activity Finder & Program Event Framework

Day 2: October 23

  • 8:30 - Noon: Exhibitors in the Collaboration Room
  • 8:30am - Welcome & kick-off
  • 8:35am - Presenting sponsor remarks by ImageX
  • 9:05am - YUSA marketing update
  • 9:30am - Nissan presents: Precision Marketing
  • 10:00am - Tractor Supply presents: Omnichannel marketing
  • 10:30am - Break / networking
  • 10:45am - The digital future: Let's get out of the weeds for 45 minutes
  • 11:30am - Open 'town hall' forum
  • 1:30pm - Informal Working Sessions:
    • Content, SEO, and Analytics
    • Tech infrastructure, Drupal
    • Building a business case for Open Y and RFPs
    • General Q&A

Presented By

ImageX
daxko

Planning Team

Special thanks to the 2019 Open Y Summit planning team!

Sarah Baker
YMCA of South Hampton Roads

MaryO Ratcliffe
YMCA of Western North Carolina

Nathan Maehren
Open Y

Nathan Hippenmeyer
YMCA of Greater Dayton

David Wells
YMCA of Middle Tennessee

Craig Paulnock
Open Y

Jenny Federici
YMCA of Metropolitan Dallas

Paige Kiecker
Open Y

Amber Richard
Open Y

Open Y Summit is for YMCAs and Open Y partners. If you are interested in attending, please submit a General Inquiry and introduce yourself. Thanks!