October 22-23, 2019

Please join us at the Gaylord Opryland Resort in Nashville, Tennesee. This two-day event will be filled with opportunities to connect, learn, and share about our collective efforts.

Register Now
Open Y Summit

Event Details

There's no place you'll rather be than in good ole Nashville, Tennessee!

Dates & Location

The 2019 Open Y Summit will take place on Tuesday, October 22 and Wednesday, October 23 at the Gaylord Opryland Resort & Convention Center.

Gaylord Opryland Resort & Convention Center
2800 Opryland Drive
Nashville, TN 37214
Phone: (615)889-1000

Opryland is full for the Summit. View a list of other nearby hotels

Schedule

The 2019 Open Y Summit includes tracks for YMCAs who are evaluating the Open Y platform and for those already committed to it.

Tuesday, October 22
8am–4:45pm CDT: Summit
8am–5pm CDT: Exhibitors in the Collaboration Room
6:30-9:30pm CDT: Evening event at The George Jones

Wednesday, October 23
8:30am–12pm CDT: Summit
8:30am–12pm CDT: Exhibitors in the Collaboration Room
12–4pm CDT: Y and partner working sessions

Accommodations

There are no more rooms available at the Gaylord Opryland Resort. Please contact one of the nearby hotels listed below. Our partners at the Y of Middle Tennessee recommended The Inn at Opryland because of the free shuttle.

  • Inn at Opryland 615-889-0800
    The Inn has a free shuttle to Gaylord Opryland and you can also book a ride to/from the airport and downtown.Residence Inn 615-265-0345
  • Holiday Inn 615-829-7777
  • Hyatt Place 615-872-0422
  • Fairfield 615-872-8939
  • Hampton Inn 615-620-2500
  • Comfort Inn 615-889-0086

Summit Agenda

Be impressed and amazed in two short days.

Day 1: October 22

Tuesday (8am - 4:45pm CDT)
Main Room: Presidential Mezzanine
Lincoln D and E

  • 8am - 5pm: Exhibitors in the Collaboration Room - Lincoln C
  • 8am: Registration
  • 8:30am: Intro & welcome
  • 8:45 - 9:15am: Daxko presents: The Three Deadly Sins of Digital Marketing
  • 9:15 - 9:30am: Event opening: Dan Dummermuth (CEO, Middle Tennessee)
  • 9:30am - Break / networking
  • 9:45 - 10:45am: Open Y opening: State-of-the-state, product roadmap & Q/A session
  • 10:45am - Break / networking
  • 11:00 - 11:30am: Think Like a Publisher: Middle Tennessee’s Content Marketing Strategy
  • 11:30am - 12:00pm: Facilitated discussion: Asset Sharing / DAM
  • 12:00pm - Lunch
  • 1:15 - 4:15pm: Track 1 & Track 2 seminars (see Track details)
  • 4:15 - 4:45pm: Emma presents: E-mail marketing best practices & automation
  • 6:30 - 9:30pm: Evening event at The George Jones

Track Details (Day 1)

Track 1: YMCA associations new to Open Y
Presidential Mezzanine
Lincoln A

  • 1:15 - 2:00pm: Open Y building blocks & basics
  • 2:00pm - Break / networking
  • 2:15 - 3:00pm: Top 10 features of Open Y
  • 3:15 - 4:00pm: Panel discussion: RFP, budgeting and launch lessons


Track 2: YMCAs already using Open Y
Presidential Mezzanine
Lincoln D and E

  • 1:15 - 2:00pm: A/B testing with Google Optimize
  • 2:00pm - Break / networking
  • 2:15 - 3:00pm: Open Y upgrades: When to upgrade, avoiding pitfalls, and reducing costs
  • 3:15 - 4:00pm: Customer-driven experience: Activity Finder & Program Event Framework

Exhibitors and Partners in the Collaboration Room both days
Presidential Mezzanine
Lincoln C

  • Day 1: 8am - 5pm
  • Day 2: 8:30am - Noon

Day 2: October 23

Main Room: Presidential Mezzanine
Lincoln A

  • 8:30 - Noon: Exhibitors in the Collaboration Room - Lincoln C
  • 8:30am - Welcome & kick-off
  • 8:35 - 9:05am: Presenting sponsor remarks by ImageX: The Power of Collaboration
  • 9:05 - 9:30am: YUSA marketing update
  • 9:30 - 10:00am: Nissan presents: Precision Marketing
  • 10:00 - 10:30am: Tractor Supply presents: Omnichannel and cross functional alignment
  • 10:30am - Break / networking
  • 10:45 - 11:30am: The digital future: Let's get out of the weeds for 45 minutes
  • 11:30am - 12:00pm: Open 'town hall' forum
  • 1:30 - 3:30pm - Informal Working Sessions:
    • The Triple D (Data-Driven Decisions): Get the most out of your website and digital platforms by harnessing the power of SEO, analytics and site improvement tools.
    • Best your Boss: Learn how to craft airtight RFPs and business development cases to convince your organization that Open Y is the right fit for you.
    • Everything for Everyone (All the Time!): Discuss best practices on taking your program catalog into the digital age with Program Search and Activity Finder.
    • Drupal vs the World!: Get answers to questions on how Drupal/Open Source software stacks up against popular proprietary competitors.
    • Automation Station: Swap best practices on automation tools for email, web and marketing outlets.

Presented By

ImageX
daxko

Planning Team

Special thanks to the 2019 Open Y Summit planning team!

Sarah Baker
YMCA of South Hampton Roads

MaryO Ratcliffe
YMCA of Western North Carolina

Nathan Maehren
Open Y

Nathan Hippenmeyer
YMCA of the Greater Twin Cities

David Wells
YMCA of Middle Tennessee

Craig Paulnock
Open Y

Jenny Federici
YMCA of Metropolitan Dallas

Paige Kiecker
Open Y

Amber Richard
Open Y

Open Y Summit is for YMCAs and Open Y partners. If you are interested in attending, please submit a General Inquiry and introduce yourself. Thanks!